ODD ART
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Art Design
Digital design
Print design
Odd Art, a print on demand service privider, combines Japanese influence with the brand’s mission, using an inverted artwork and a "Great Wave" reference to capture its unique story.
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The Importance of reference in brands
References in branding help build credibility and trust by connecting with familiar symbols or values. They allow a brand to convey meaning quickly, resonating emotionally and enhancing recall. By aligning with established references, brands can strengthen recognition and consumer connection.
References also anchor a brand in a larger narrative, distinguishing it in a competitive market. They reinforce identity and relevance, making the brand more relatable and memorable to the target audience.
"Products are made in the factory, but brands are created in the mind." – Philip Kotler
