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PlumpPlum offers a healthy snacking experience with a unique range of freeze-dried fruits in fresh and zesty flavors. The brand focuses on providing nutritious, flavorful snacks that are both convenient and delicious, perfect for those seeking a wholesome treat on the go.
Brandnd Visual Design Rationale for PlumpPlum: Tropical Treats
Introduction
PlumpPlum: Tropical Treats offers a fresh twist on fruit consumption with innovative freeze-dried and air-dried methods. Our visual identity is designed to reflect our brand name, values, and product uniqueness.
Color Palette
•Plum Purple
Choice of Plum Color: Plum purple was chosen to resonate with our name and the fruit’s characteristics.
Symbolism: It signifies luxury, ambition, and vitality, aligning with our premium quality promise.
Connection to the Produc: Plums symbolize juiciness and ripeness, enhancing our brand’s natural appeal.
Earthy Nude Shade
Minimal Premium Look: Complements plum purple with a refined, balanced aesthetic.
Nature Connection: Reflects our commitment to natural ingredients, embodying simplicity and purity.
PlumpPlum’s visual design reflects our innovative, premium, and nature-inspired essence. Plum purple symbolizes luxury and vitality, while earthy nude grounds the brand in natural purity, creating a compelling identity that stands out and resonates with consumers.
